Create your own stage


BruntwoodPrize_LandscapeJohnny Vegas pondering life

The Bruntwood Prize for Playwriting is the UK’s biggest national competition for playwriting. It searches for great new plays and great writers with the view to winning the prize and having your play produced and performed on a National stage.

We were approached by Sundae Communications, our long-time collaborators, to work alongside them to create a fully integrated campaign across print and digital which you can see examples of here.

As part of this campaign, the Royal Exchange Theatre will host a new exhibition of photographs by acclaimed theatrical photographer Simon Annand on Friday 23rd April. 

These studies formed the basis of our ‘Create Your Own Stage’ campaign, focusing on places that inspire playwrights most. Subjects include Tom Stoppard at the National Theatre, David Hare in his study, Sarah Solemani in the bath, and Johnny Vegas in his trusty shed (above).

The campaign was a result of collaboration between ourselves, Sundae Communications and London-based The Cornershop, who worked with Simon on curating the shots. Over here in Manchester we set to work on the whole campaign, focusing on engaging budding playwrights and giving the prize it’s rightful creative platform.

This platform included a completely new website that would not only inform and educate, but handle all of the entries for the upcoming prize. This was a complex job that involved sending anonymous submissions to judges kindles and having a staged acceptance system to enable voting them to further stages in the process.

As well as bringing this technology into the website, we also introduced online workshops curated by Sundae, which opened up valuable discussion, education and debate to a world-wide audience using the U-Stream platform. 

This Friday’s exhibition is a culmination of working with a great team, a trusting and equally creative client and using innovative platforms to deliver an effective campaign which still has plenty of things to come.

The exhibition runs Fri 24 Apr – Sat 20 Jun and is free.